Abstract

Digital marketing comprises all marketing efforts that use the internet such as engines, email and websites social media etc among others that can be used to connect with the current and prospective customers. The objective of this study was to examine the perceived influence of digital marketing on employment among business education students in tertiary institutions, with particular reference to Federal College of Education (Technical), Akoka, Yaba-Lagos. Descriptive survey research design was adopted for this study and 70 respondents were used for this research. It was found out that Google, Facebook, Whatsapp, Instagram, Youtube, Twitter, Snapchat and Telegram are the commonly used digital platforms. From the grand mean of 3.40; it was observed that digital marketing had an influence on employment. It was concluded that digital marketing training can be beneficial for students in so many ways, professionally and personally.